EVP, Global Head of Advisory Services

In recent years, the Advisory team has worked alongside numerous real estate private equity firms, pension funds, institutional investors and Fortune 500 companies as they seek to answer complicated questions regarding capital allocation, real estate monetization opportunities and strategic alternatives for real estate platforms and portfolios. The group focuses on offering strategic and independent advice to a global client list including REITs, investors, and corporations across all real estate sectors and geographic markets.

Engagements led by Dirk and his team include acting as financial advisors to special committees of public real estate company boards (REITs and C-corps) and being strategic advisors on several IPOs and REIT conversions in the US and abroad. The team also regularly performs entity-level valuations on companies ranging in size from $500.0 million to $10.0+ billion. Additionally, the Advisory Group has advised global investors on capital allocation decisions across property sectors in the public and private real estate capital markets.

Dirk’s trusted perspective on real estate and its capital markets stems from nearly 30 years working in both the public and private real estate markets. Prior to joining Green Street, he was a leader with an independent global professional services firm focused on corporate and transaction real estate advisory. Earlier in Dirk’s career, he also worked as an equity analyst covering REITs in the apartment, industrial, retail, office and self-storage sectors at an investment bank.

Quoted in The Wall Street Journal and New York Times, among other prominent industry publications, Dirk speaks frequently at real estate industry conferences. He is a full member of the Urban Land Institute (ULI), the National Association of Real Estate Investment Trusts (NAREIT), and the Appraisal Institute. In addition, he holds California broker’s and Series 65 licenses.

Dirk earned an M.A. in Business Administration with a concentration in Real Estate, and a B.S. in Business Administration with a concentration in Finance from the University of Florida. He co-chairs Green Street’s Diversity, Equity and Inclusion (DEI) Council and is a member of the Executive Committee of the Real Estate Advisory Board for the University of Florida’s Warrington College of Business Administration.

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EVP, Director of Research

Cedrik is Green Street’s Director of Research, leading a global roster of 80 expert analysts in commercial real estate, and is a member of the executive leadership team. Under Cedrik’s guidance, Green Street provides actionable capital allocation intelligence on public and private real estate in the United States, Canada, Europe, and Australia. The team is recognized for thought-leading work on strategic topics, niche and core property sectors, more than 160 public real estate companies and detailed analytics on over 400 markets.

During his 20-year career at Green Street, Cedrik has led the global REIT research team, been sector head of the U.S. retail, office, industrial and net lease sectors, was the first publishing analyst in Europe, covered companies in Canada and Australia, and managed the global Quantitative Analytics team. His breadth of experience across the commercial real estate investment spectrum is integral to Green Street’s success in providing ground-breaking research and analytics on all aspects of the public and private property markets.

Frequently quoted in major financial media and a sought-after speaker at leading industry events, Cedrik is a past winner of the Wall Street Journal’s “Best on the Street” award in real estate, and an active member of the Institutional Advisory Panel to the Board of Governors for the National Association of Real Estate Investment Trusts (Nareit), the European Public Real Estate Association (EPRA), the Innovating Commerce Serving Communities (ICSC), and the Pension Real Estate Association (PREA).

Cedrik earned an MBA from the Tuck School of Business at Dartmouth College, holds a master’s degree in International Relations from the University of Toronto, and a B.A. in History from Université Laval in Quebec.

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Chief Technology Officer

Travis Valentine is Chief Technology Officer at Green Street and a member of the firm’s executive team. In this role, Travis is charged with utilizing technology to enable strategic growth of the company. He leads a team of more than 50 technology professionals in the U.S. and Europe, including software architects, engineers, testers, and platform innovation professionals who build and deploy industry-leading SaaS-based applications that enable seamless access to Green Street’s commercial real estate intelligence.

Travis brings more than 20 years of experience to Green Street. He possesses deep domain and application development experience across the full exploration and production lifecycle. His specialties include cloud enablement, information systems, as well as databases, data analytics, and application architecture. Most recently, Travis was the CTO of the Energy and Natural Resources group at IHS Market. Prior to that, he held various technical and leadership positions at TransUnion, Avanade, American Management Systems and ProLogis.

Travis earned a Bachelor of Science in Information Systems from Brigham Young University.

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Chief Revenue Officer

John Guilfoy is the Chief Revenue Officer for Green Street. As a member of the executive team, he is responsible for driving the firm’s global commercial strategy and delivering sustained revenue growth. In this role, John leads Sales, Account Management, Marketing, and Revenue Operations, ensuring the commercial organization delivers strong client outcomes and captures market opportunity.

John brings more than 25 years of experience in the technology, data and information services sectors, leading teams across sales, product, marketing, and operations. He has a track record of building go-to-market organizations, scaling recurring revenue, and expanding market share for high-growth SaaS and data businesses.

Prior to joining Green Street, John held senior roles at TravelClick and Accesso, where he was responsible for new market entry, sales team expansion, and double-digit revenue growth. His career experience also includes running global commercial teams at American Express and advising companies on corporate finance and restructuring at Alvarez & Marsal.

John earned an MBA from the joint global program of Columbia Business School and London Business School and a BA in Economics from Columbia University.

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Chief People Officer

Meg Drago is the Chief People Officer at Green Street. She plays a key role in driving the firm’s human capital strategy and is a member of the executive leadership team.

Meg has worked and partnered with large and mid-sized organizations in different industries around the globe to successfully optimize top talent. Her expertise is in talent acquisition, employee retention strategies, succession planning, total remuneration, consulting & advisory services to leaders and developing global human capital strategies. Previous roles include Regional Talent Officer at Liberty Mutual; Head of Global Human Resources at Ironshore, a specialty property and casualty insurance company; and Head of Global Human Resources for MasterCard Worldwide. Meg was also the founder and CEO of MJ Drago & Associates, a leadership development consultancy and executive coaching practice.

Meg has a degree in Business Administration from The American University and has completed the Managing Human Capital Executive Education series at Harvard University. She received her Leadership Development and Coaching Certification from Georgetown University.

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Chief Financial Officer

Dan “Fig” Figenshu is the Chief Financial Officer at Green Street. In this position, he oversees the firm’s finance, accounting, payroll and reporting functions.

Prior to joining Green Street, Fig served as the Chief Financial Officer at travel-tech company Mondee. He also served as Chief Operating Officer/Chief Financial Officer of VC-backed travel-tech startup Rocketrip, Inc., where he oversaw finance, accounting, legal, human resources, and operations. Before joining Rocketrip in 2017, Fig led finance organizations at two different media companies: Mic Network, Inc., and Glenn Beck’s The Blaze, where he also sat on the Board of Directors.

Earlier in his career, Fig held finance and operations leadership roles at Random House and Simon & Schuster. He has more than 20 years of finance and operations experience in companies ranging from Series-A startups to multi-billion-dollar media conglomerates. Fig received his Bachelor of Science in Finance from the Wallace E. Carroll School of Management at Boston College. 

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Chief Executive Officer

Jeff Stuek Jr. is the Chief Executive Officer of Green Street, the preeminent provider of actionable commercial real estate research, news, data, analytics, and advisory services in the U.S. and Europe.

The Company’s solutions combine thought-leading research, unique data, and advanced analytics delivered via a modern SaaS platform. As CEO, Jeff builds upon the successful foundation of Green Street’s 40 years of market leadership by accelerating organic growth, investing in product innovation, and pursuing strategic acquisitions. He brings extensive experience and expertise in key areas such as information services, technology, sales and marketing, mergers and acquisitions, operations and general management. 

Prior to joining Green Street, Jeff most recently was President of North America for TravelClick, an Amadeus company, where he led business operations in the United States and Canada. During his tenure at TravelClick, Jeff also served as Executive Vice President of Corporate Development and Senior Vice President of Global Reservations Solutions. Before that, he held various leadership roles at Dun and Bradstreet, including general management, sales, strategy, mergers and acquisitions, and finance roles. 

Jeff started his career in financial services in investment and corporate banking at Banc of America Securities and Centura Bank. He earned an MBA and a Bachelor of Science degree in Business Administration from the University of North Carolina at Chapel Hill.

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